soma/startup

Participant toolkit

Pitch Template

The five-part structure: problem, solution, who it's for, why it matters, and what's exciting.

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Answer these five and you have a complete pitch. Aim for about two minutes total — roughly 25 seconds per part. Clarity beats polish.

1

The problem

What did you notice that bugs people?

2

The solution

Your idea, in one clear sentence.

3

Who it's for

Who has this problem most?

4

Why it matters

What changes if your idea exists?

5

What's exciting

What makes it different or surprising?

Tip:practice it out loud at least twice. End on your most exciting line — that's what judges remember.